MACIF – Video Mindmap
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1 Key Personnel
1.1 Thomas Ricoux — Marketing Automation Lead
0:00
1:37
1:57
1.2 Ludovic Cointre — CRM & Data
17:05
1.3 Florian Cadet — UNICA User Support
22:48
25:43
1.4 Damien Rouger — PM (Marketing/RTM/Calls)
26:09
26:54
28:05
28:47
1.5 Nicolas Erable — Marketing DB Resp.
36:02
36:25
2 Before UNICA – Challenges
2.1 Manual processes
0:51
1:18
17:14
17:59
18:07
37:37
37:42
2.2 Disparate marketing teams
17:14
20:18
2.3 Lack of tools & automation
1:13
2:41
17:14
17:53
19:11
19:49
20:11
36:45
2.4 Difficulty managing relational intensity
17:48
18:51
2.5 Time-consuming campaign prep
17:26
18:30
2.6 Costly recurring programs
38:43
39:01
2.7 Risky manual file uploads
37:06
37:37
39:04
2.8 No measurement of campaign performance
18:34
21:00
2.9 Basic marketing actions
18:40
2.10 Lack of data utilisation
36:19
36:45
37:02
37:12
2.11 Coordination of multiple roles per campaign
2:41
22:05
22:25
3 Goals of Transformation
3.1 Automate marketing
0:08
1:00
2:04
2:51
20:57
36:21
37:53
38:49
39:16
3.2 Deliver best message
0:18
2:14
7:12
8:51
10:26
26:09
28:53
31:56
3.3 Improve campaign efficiency
0:29
2:28
2:56
5:01
6:24
8:41
15:23
26:00
3.4 Personalisation
3:14
8:14
8:41
10:08
13:06
23:08
23:20
23:49
24:17
25:26
25:38
32:25
39:36
3.5 Build trust
3:09
5:20
9:51
10:08
12:37
3.6 Harmonise marketing
20:23
20:30
20:47
3.7 Control relational intensity
1:26
7:04
7:23
7:31
8:22
10:20
17:48
18:51
20:43
21:00
38:13
38:24
39:24
3.8 Ensure data compliance
1:32
10:14
10:48
11:12
11:26
29:42
30:06
32:51
33:01
33:09
33:22
33:29
37:58
38:49
3.9 Adapt to user needs
4:05
4:13
4:41
5:27
5:36
5:52
6:03
6:33
13:21
15:52
16:15
16:24
16:31
23:05
25:54
34:40
34:47
35:52
4 UNICA Solution – Benefits & Features
4.1 Improved Marketing Approach
4.1.1 Shift from mass to targeted
8:28
10:06
38:13
38:24
39:36
4.1.2 Real-time marketing
8:49
9:01
11:51
27:04
27:30
27:59
28:53
29:10
29:24
30:39
31:56
32:08
32:26
4.1.3 Ultra-personalisation
23:33
24:01
24:10
24:28
24:50
24:59
25:19
25:38
4.1.4 Integration of customer knowledge data
12:04
9:21
27:10
31:24
31:40
4.1.5 Strategic approach
8:58
9:46
9:51
15:47
16:00
4.1.6 Support life moments
9:26
9:35
9:01
24:50
4.1.7 Proximity creation
24:41
23:56
4.2 Operational Improvements
4.2.1 Automation chain
1:00
2:51
19:21
20:01
36:48
36:55
37:15
4.2.2 Increased traceability
2:56
7:26
11:38
4.2.3 Significant time savings
1:18
17:26
18:30
37:06
37:37
37:53
38:49
39:04
39:43
4.2.4 Enhanced security
1:00
11:04
37:58
38:49
4.2.5 Automated recurring programs
19:11
19:42
20:01
36:48
37:02
37:18
38:43
39:01
39:11
4.2.6 Multi-channel operation
27:18
27:30
27:52
27:59
29:08
29:40
30:22
30:42
31:08
31:28
4.2.7 Improved time-to-market
4:52
5:09
7:44
8:04
4.2.8 Increased number of campaigns
5:14
6:46
4.2.9 User autonomy
2:41
6:12
7:50
8:09
38:49
39:16
4.3 Compliance & Data Management
4.3.1 Adherence to GDPR
10:14
10:30
10:37
10:48
11:12
11:26
29:42
30:06
4.3.2 Managing consent
29:48
29:52
30:06
32:18
32:33
4.3.3 Comprehensive view of data
1:32
10:48
11:34
37:58
38:49
4.3.4 Bloctel integration
32:43
32:57
33:07
33:22
33:29
4.3.5 Intensity management rules
1:26
7:04
7:23
7:31
8:22
10:20
17:48
18:51
20:43
21:00
38:13
38:24
39:24
4.4 System & Integration
4.4.1 Flexible integrated tool
4:13
34:34
34:40
4.4.2 Modular solution
4:13
4:27
5:36
4.4.3 Easy IT integration
34:34
35:02
35:05
35:46
4.4.4 Adapts to user needs
4:05
4:41
5:27
5:36
5:52
13:21
34:40
34:47
35:52
4.5 UNICA+ Features (Future)
4.5.1 New UI/UX
15:09
15:17
4.5.2 AI integration
15:30
15:38
15:47
15:51
4.5.3 AI support
16:00
4.5.4 Martech evolution
16:22
16:24
4.5.5 Co-development
14:20
14:29
14:42
16:33
5 Results & Impact
5.1 Performance Indicators
5.1.1 Improved e-mail open rates
5:01
6:24
21:29
5.1.2 Higher click-through rates
5:01
6:24
21:29
5.1.3 Decreased unsubscribe rates
21:29
5.1.4 Increased calls generated
0:34
2:28
5.1.5 More appointments made
0:34
2:28
5.1.6 Increased subscriptions / quotes
0:43
2:35
5.2 Organisational Impact
5.2.1 Shift craft ➔ automation
0:47
1:00
2:51
17:14
19:21
20:01
36:21
36:48
36:55
37:15
37:37
38:49
39:43
5.2.2 Harmonised practices
20:18
20:23
20:30
20:47
5.2.3 Enhanced customer satisfaction
7:58
5.2.4 Marketers gained autonomy
2:41
6:12
7:50
8:09
38:49
39:16
5.2.5 Smoother, calmer contact
3:27
3:39
3:45
3:58
5.2.6 Real success achieved
21:43